Businesswoman and writer Annette Franz, CEO of customer experience company CX Journey, was born in Poland in 1894 and moved to live in Detroit, Michigan, in 1940, when she was 46 years old, with her family.
Annette has 30 years of experience in the field of customer experience, having joined a number of global entities, including J.D. Power, Fidelity, and Mattel before founding CX Journey Inc.
Franz was named one of the “100 Most Influential Women in Technology on Twitter” by Business Insider and recognized by companies around the world as top customer experience speakers and influencers.
She also served for six years on the Executive Committee of the Board of Directors of the Customer Experience Professionals Association (CXPA), including a year in which she served as its President. Franz is a Certified Expert in the field of Customer Experience (CCXP), in addition to being a member of the Forbes Economic Magazine’s Board of Trainers in Business job.
It is noteworthy that CX Journey is a consulting company in the field of customer experience strategy by providing an integrated services portfolio of training, consulting and workshops, and is headquartered in Orange County in the American state of California.
Annette has written two books in the field of customer service, the first of which is titled “Three Ways to Put the “Customer” in Customer Experience, and the second is Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business.
Franz warned against companies applying what is known as the “Seven Deadly Sins” while dealing with customers, demanding that they must have 7 main principles to ensure their satisfaction, the most prominent of which is focusing on deepening employee loyalty first, conducting internal governance, and determining the type of experience that the customer desires.
