The geographic landscape for establishing call centers is undergoing significant shifts. As labor costs rise and the talent pool shrinks in traditional outsourcing destinations like Indonesia, India, and the Philippines, companies are increasingly seeking out new locations with a robust talent pool and lower operational costs.
Our infographic highlights the most prominent emerging destinations in the global outsourcing industry, with Ukraine leading the pack. Its strong reputation in Eastern Europe is attributed to its highly skilled engineering talent, diverse language proficiency, and a robust IT sector boasting over 285,000 professionals.
Ukraine graduates over 20,000 IT students annually from more than 213 specialized universities and colleges. Ukrainian engineers are renowned for their expertise in complex software development, embedded systems, game development, virtual and augmented reality, and advanced IT services.
Despite this, the average annual salary for IT professionals in Ukraine is still 5-7 times lower than in the US or EU, offering substantial cost savings for companies.
Bulgaria has also gained prominence as a technology hub, particularly in software development.
Kenya, on the other hand, is emerging as a preferred destination for South American companies due to its advanced infrastructure, cultural affinity with the US, and a steady economic growth rate of 4.4% annually.
South Africa offers a cost-effective option for English-speaking call centers, while Brazil is a growing software development hub, according to Moody’s. The country offers competitive rental rates in major cities like Rio de Janeiro and Sao Paulo.
Morocco ranks 22nd globally and second in Africa in the top 50 emerging markets of 2024, while Poland is one of the most digitally advanced EU countries with over 300,000 software developers.
