Chip R. Bell is an American author and consultant in the fields of customer loyalty and service innovation. He is known for his work in mapping and analyzing the customer journey as part of the customer service experience.
Bell holds a Bachelor’s degree in Psychology and Political Science from the University of Georgia, a Master’s degree in Behavioral Science from Vanderbilt University, and a Ph.D. in Organizational Behavior/Human Resources Development from George Washington University.
For the 11th consecutive year, Global Gurus magazine has ranked him among the top twelve keynote speakers in customer service worldwide for 2025.
Chip served as an infantry unit leader with the 82nd Airborne Division during America’s war with Vietnam. He was also a guerrilla warfare tactics instructor at the U.S. Army’s Infantry School at Fort Benning.
Bell was awarded two Bronze Stars, a Purple Heart, two Air Medals, and numerous other medals in recognition of his valor.
He has co-authored 24 books, nine of which have been described as national and international bestsellers.
He won the 2017 Best Book Award in the business category and a Silver Medal from the North American Book Awards.
Bell has helped numerous Fortune 100 companies significantly enhance their profits and market reputation through innovative strategies focused on meeting the needs of what he describes as “discerning and fickle” customers.
He has also written over 700 columns for leading business magazines, newspapers, and blogs. He has appeared live on CNN, CNBC, CBS, Fox Business, Bloomberg TV, ABC, and NPR Radio, and his work has been published in Fortune, Businessweek, Forbes, Fast Company, Inc. Magazine, The Wall Street Journal, USA Today, CEO Magazine, Money Magazine, and Entrepreneur.
