Markus Baur: 15 Years of Building a Development Environment Managed from Vietnam with a Swiss Spirit
Markus Baur grew up in Switzerland and possessed leadership capabilities that enabled him to launch and lead an international Information Technology company specializing in software development and software outsourcing services.
He currently serves as the CEO of Axon Active, a company of Swiss origin that provides offshore/nearshore software development services in Vietnam and the United States.
Background and Genesis
According to the company’s website, Baur began his journey in 2008 by establishing and leading Axon Active’s first software development team in Ho Chi Minh City, Vietnam.
This provided an optimal environment that combined technical talents and competitive costs with an open culture.
This move allowed for the company’s rapid growth and enabled it to meet the needs of its clients in Switzerland, Europe, and America through a high-quality Dedicated Team model.
Career Path and Achievements
Since assuming leadership, Baur has contributed to expanding Axon Active’s network to additional Vietnamese cities such as Da Nang and Can Tho, reflecting a clear ambition for global expansion.
Under his leadership, the company also received official recognition; for example, the Da Nang branch received the “Outstanding Enterprise Certificate” in appreciation of its role in the city’s Information and Communications Technology (ICT) sector for 2023.
Zippia data shows that the company has achieved revenues of approximately $61 million and employed over 300 developers in Vietnam under his command.
Leadership Vision
Baur focuses on making software development a high-yield investment rather than just an execution service.
His vision includes integrating technical skills with global talent management, while adhering to quality standards and bridging the gap between the prestigious Swiss market and the dynamic talent pool of Vietnam.
Challenges and Opportunities
One of the most prominent challenges Baur faced was building customer trust from Western markets and delivering high efficiency while adhering to governance and quality frameworks.
However, he succeeded in turning these challenges into opportunities by expanding the development team, opening new offices, and improving the company’s infrastructure to ensure the provision of competitive services.
Regional and Global Impact
Although most of the company’s activities are based in Asia, specifically in Vietnam, its impact extends to European and American clients, making Markus Baur a pivotal figure in connecting emerging technical talent with advanced markets.
Reportedly, the company’s presence in Switzerland (its original headquarters in Lucerne) reflects the leadership’s ability to address the local talent shortage and transition toward international solutions.
