How AI Helped an Indian Company Reduce Costs?
Indian startup Meesho has announced that it has successfully reduced costs by up to 75% after implementing an AI-powered voice robot to serve its customers.
Voice robot handles 60,000 calls a day
Meesho’s AI bot is already handling around 60,000 daily customer calls in English and Hindi, a significant improvement in customer service efficiency. The company is also planning to add six more Indian languages to better engage with more customers across India.
Reduce costs and improve customer experience
By combining large AI-based language models with custom components focused on understanding local context and language needs, the voice bot was able to reduce the cost per call by 75%.
The company indicated that the robot was able to resolve 95% of inquiries, while only 5% of calls represent cases that require human intervention.
Improve performance and increase customer satisfaction.
Meesho added that the use of the voice bot resulted in a 10% improvement in customer satisfaction, while the average call handling time was halved, reflecting a significant improvement in work efficiency and customer experience.
With this move, Meesho proves how AI technology can be an effective tool for reducing costs and improving service in the e-commerce sector.
