Three Egyptians, Including Samsung’s Marketing Head, Speak at Saudi Arabia’s Customer Experience Conference
Three Egyptian professionals participated as key speakers in the E3CX Conference held in Riyadh, the Saudi Arabian capital, from September 29th to 30th, under the patronage of the Kingdom’s National Customer Experience Academy.
The list of speakers included:
Ahmed Jaafar, CEO of the Marketing Sector at Samsung Electronics Egypt.
Mohamed Ibrahim, Customer Excellence Management Director at Emaar Misr.
Khaled Alaa, Head of Customer Experience at Talabat Egypt delivery services.
Ahmed Jaafar presented on the successful methods used by government institutions and major companies to design innovative experiences that provide real value to customers, contributing to enhanced engagement, building trust, and achieving a sustainable competitive advantage.
Mohamed Ibrahim, Customer Excellence Management Director at Emaar Misr, participated in a panel discussion on the first day titled, “Elevating the Customer Journey to the Next Level.”
The session highlighted mechanisms for utilizing customer satisfaction measurement tools, such as surveys and feedback analysis, as well as staff training programs and raising team efficiency through innovative institutional mechanisms, and developing friendly experiences that foster interaction and build sustained loyalty across all stages of the customer journey.
Khaled Alaa, Head of Customer Experience at Talabat Egypt, attended a panel discussion on the second day titled, “Customer Feedback on Social Media.”
The session covered a set of tips and strategies on how to integrate social media data into customer experience management.
It also addressed the different types of insights that can be extracted and how to use them to conduct focused analyses on the customer experience.
The discussion also touched upon common mistakes to avoid when managing customer feedback across communication channels.
