The Black Friday sales season is one of the busiest times in the global e-commerce services sector every year, and service providers face pressure to improve the customer experience and meet their needs for the goods they are looking for as quickly as possible and at a competitive cost compared to other traditional stores.
It is noteworthy that 200.4 million people worldwide made online shopping operations during the past year, including about 90.6 million on Black Friday alone.
Most e-commerce platforms sometimes resort to hiring specialized companies to respond to customer inquiries in order to increase their sales during this critical period of each year, and to move towards formulating more attractive marketing content, improving websites and digital advertisements, managing social media effectively, and implementing targeted email campaigns.
According to research reports published by websites including Sinch, electronics accounted for 53% of Black Friday sales globally in 2023, followed by clothing and accessories at 16%, then health and beauty products at 12%, food and medicine at 6%, compared to 4% for toys, 3% for household products, and the same for other things such as jewelry and auto parts.
